Performance Marketing

A type of digital marketing where advertisers pay only when a specific action is completed. These actions could include clicks, phone calls, lead submissions, sales or other measurable conversions.

Simply put, it’s results-driven advertising. Instead of paying only for exposure (like a TV ad or billboard), you pay for actual, trackable actions that in-market customers take on their journey to converting with your business.

The big benefit is that it’s highly measurable and often more cost-effective than other advertising, since you know exactly what you’re paying for.